Print: Sony PlayStation 4

Sony PlayStation 4 or simple Orbis is the new game console from the 8th generation that is going to come on the market in 2013. As an advertising agency, it was decided that the promotion campaign is going to cost over £4m on a duration of about 5 months and is going to use different media, like: print, TV, on-line, cinema, outdoor and in-game. Also during this campaign, a change in target audience is wanted, from 16-24 male to 16-36 male. For print advertising, there will be gaming magazines and newspapers and some outdoor billboards. A few ideas for this are explained below.

1. AR (Augmented reality)

There is going to be a simple picture of the new console (like the one above) and is going to have as a title: 'Sony PlayStation 4 out soon'. On the bottom, right corner, there is going to be a small picture of Blippar (a new app that people can use on their smartphones). 

 

When they will see the logo, people will know that it is a print advert that can be scanned with the phone using the app. Once they do this, on their phone there is going to show a full video describing the new games available for the console, show the new controller and also it is going to reveal the release date. At the end of the clip, they will be directed to the official website. The reason for using this, is that the people who play this kind of games are the ones who like technology and innovation and they will most definitely going to have a smartphone that can use this application.

2. Bundle

Another idea would be to have an image with a promotional bundle. This would let people know that the new PS4 is going to be out soon and that they can benefit of a great offer if they pre-order. In the picture there is going to be: the new PS4 with 2 controllers and 3 exclusive games. It is going to be written on the image: 'Pre-order now and get the full bundle at a basic price'. Also on the bottom of the picture there is going to be the website where they can go an order.

3. TV

The 3rd print will be an image with a big plasma TV showing one of the new games, a game that can only be played on PlayStation 4. Next to the TV it can be seen the new game console and the DVD game. The idea is for the people to see the new PS4, the game and the video quality of one of the new games. They will get the chance to see that on the big plasma screen TV that is showed in the image. Also as a message, there is going to be short but direct one: 'New video quality, new generation...PlayStation 4'.

4.Father and son

Another print idea would be to represent the father and son, which is exactly the new target audience that PS4 is trying to reach. So there is going to be a big TV, a couch, the new PS4 and the father and son playing on it. The image will show how they bond and how dad shows his son how to play football. The message will be: 'New generations...same traditions'. This is meant to show that, no matter if there is a new generation of game consoles, the son will still play the game just like his father did when he was the same age.