Radio: Sony PlayStation 4

Sony PlayStation 4, or simple Orbis is the new game console from the 8th generation that is going to come on the market in 2013. As an advertising agency, it was decided that the promotion campaign is going to cost over £4m on a duration of about 5 months and is going to use different media, like: print, TV, on-line, cinema, outdoor and in-game. Also during this campaign, a change in target audience is wanted, from 16-24 male to 16-36 male. For the radio campaign a few ideas of possible ads are explained below.

1. In game
One idea would be to have a soldier saying his story like: 'My name is John Capelli and I am at the tower....the war is not going well. I'll do everything that I can to win this. This message is for my wife: Take good care of our son! I love you!'. Then after hearing a few more shots on the background, you can hear him saying with a calm voice: 'We fight or we die!'. After that, at the end of the advert, another voice says: 'PlayStation 4'.
30 seconds, 47 words, background sounds: battlefield shots, soldiers talking

2. Father and son
Another scenario would be to have the father and son together. The father is playing a Fifa game, which can be heard on the background and then the son comes in the room and tells his dad: ' Daddy I wanna play on the new PlayStation 4 too, can you teach me how?'. The father says: 'Come over, daddy will show you how to play this new Fifa game'. Then for a few more seconds you can hear on the background the father explaining what every button on the controller does: 'This is for moving forward and this one for going left-right....'. At the end, an outside voice says: 'Sony PlayStation 4, in stores now'.
30 seconds, 44 words, background sounds: in game music

3. New features
A new scenario would be to present the new PS4 and its features. There will be someone talking about the new unique features that the console has and on the background there will be music from different games like: Call of duty or Fifa. The narrator is going to say: ' New generation comes with new features. The wait is over... the new Sony PlayStation 4 is out now with an amazing graphic for video, more space and great new games. Benefit of an incredible experience on the new exclusive games out now and free to everyone ordering from the official PlayStation website in the week commencing 2nd December'.
30 seconds, 58 words

4. Phone conversation
Here we have a father playing on his new PS4 when his wife calls. The conversation will be: Her: 'Hey honey, how are you? I called to tell you that I'm in town and I found a great bike for our son Jason. What do you think I should do? It's really nice...I really think he is going to like it'
Him(while playing on the PS4): 'Ahhh....don't know....will see...will talk....'
Her: ' Are you even listening to me or are you playing again? You always do that...you never pay attention at what I am saying....'
Him: 'But honey, I just got the new PlayStation 4 and I am trying out some games for our son, I'm not playing'
Her: 'Yeah sure...see you when I get home'

Then in the end, another voice comes in and says: 'The new Sony PlayStation 4...you just can't stop playing'
60 seconds, 108 words, background sounds: in game music